Supermarkets also use psychology to encourage
you to buy. For example, in most supermarkets,
the milk and bread are either at opposite ends of __1__
the store and located far away. __2__
to the first aisle. Even if you’ve stopped at the __3__
market only for staples like these, you must pass
hundred of items in order to reach them. The odds__4__
are instead of leaving with a quart of milk, you’ll__5__
leave with additional purchases as well. Special
displays, such as a pyramid of canned green beans in a__6__
aisle or a large end display of cartons of paper
towels, also increases sales. Because you assume__7__
that these items are a good buy, you may pick it__8__
up. However, they may not even be on sale! Store
managers know that customers automatically __9__
attracted to these displays, they will use them to__10__
move an overstocked product.
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