Many of the home electric goods which are advertised as liberating
the modern women tend to have the opposite effect, so they simply __1__
change the nature of work instead of eliminting it. Machines have
a certain novelty value, as toys for adults. It is certainly less __2__
tired to put clothes in a washing machine, but the time saved does __3__
not really amount too much: the machine has to be watched, the __4__
clothes have to be carefully sorted out, stains removed by hand,
water changed, clothes taken out, aired and ironed. It would be
more liberal to pack it all off to a laundary and not necessarily __5__
more expensive, since no capital investment is required.
Nevertheless, if you really want to save time you do not make __6__
cakes with an electric mixer, you buy one in a shop. If one compares
the image of the woman in the women's magazine to the goods advertised __7__
by those periodicals, one realizes how useful a projected image
can be commercially.
A careful balance has to be struck: if you show a labor-saving
device, follow it up with a complex recipe on the next page; on __8__
any account hint at the notion that a woman could get herself a __9__
job, but instead foster her sense of her own usefulness, emphasize __10__
the creative aspect of her funtion as a housewife.
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