Who won the World Cup 1998 football game? What happened at the United Nations? How did the critics like the new play? ___ 1 ___ an event takes place, newspapers are on the streets giving the details. Wherever anything happens in the world, reporters are on the spot to gather the news. Newspapers have one basic ___ 2 ___, to get the news as quickly as possible from its source, from those who make it to those who want to ___ 3 ___ it. Radio, telegraph, television , and ___ 4 ___ inventions brought competition for newspapers. So did the development of magazines and other means of communication. ___ 5 ____, this competition merely spurred the newspapers on. They quickly make use of the newer and faster means of communication to improve the ___ 6 ___ and thus the efficiency of their own operations. Today more newspapers are ___ 7 ___ and read than ever before. Competition also led newspapers to branch out into many other fields. Besides keeping readers ___ 8 ___ of the latest news, today’s newspapers educate and influence readers about politics and other important and serious matters. Newspapers influence readers’ economic choices ___ 9 ___ advertising. Most newspapers depend on advertising for their very ___ 10 ___. Newspapers are sold at a price that ___ 11 ___ even a small fraction of the cost of production. The main ___ 12 ___ of income for most newspapers is commercial advertising. The success in selling advertising depends on a newspaper’s value to advertisers. This ___ 13 ___ in terms of circulation. How many people read the newspaper? Circulation depends somewhat on the work of the circulation department and on the services or entertainment ___ 14 ___ in a newspaper’s pages. But for the most part, circulation depends on a newspaper’s value to readers as source of information___ 15 ___ the community, city, country, state, nation and world .
1. A. Just when B. While C. Soon after D. Before
2. A. reason B. cause C. problem D. purpose
3. A. make B. publish C. know D. write
4. A. another B. other C. one another D. the other
5. A. However B. And C. Therefore D. So
6. A. value B. ratio C. rate D. speed
7. A. spread B. passed C. printed D. completed
8. A. inform B. be informed C. to be informed D. infor med
9. A. on B. through C. with D. of
10.A. forms B. existence C. contents D. purpose
11.A. tries to cover B. manages to cover C. fails to cover D. succeeds in
12.A. source B. origin C. course D. finance
13.A. measures B. measured C. is measured D. was measured
14. A. offering B. offered C. which offered D. to be offered
15.A. by B. with C. at D. abou