A: Direct mail is less expensive than TV or newspaper.
直接邮寄广告花费比电视或报纸少。
B: Yes, but it requires higher advance costs.
是的，但它的预支费用较高。
A: But its audience are eaily selected, and demographics of percentage of serious recipients can be predicted in advance.
但是其目标对象较易选择，可以事先预测受众所占的比例。
A: Its audiences are largely segmented and easily targeted.
其受众较分散，并且容易被锁定。
B: Only audio. The brevity doesn't allow for educating viewers about complex products. The audience will be less attentive.
但是广播广告只是一种对听觉的刺激。其简洁明了的要求难以制作复杂产品的广告。听众在收听时不会全神贯注。
A: So what's your idea?
那么你有什么想法呢？
