M: What kind of promotional events are scheduled for the new product line?
F: Marketing has us set up with product launches in five major cities, as well as some sponsoring events throughout the year. All together, there will be 15 events.
M: What kind of sponsoring are we talking about? I don't know how effective sponsorship really is…
F: It's not what you're thinking. These events will give us a wider exposure than most. Take the tri-city marathon for starters. This is a highly publicized event. The television exposure alone will nearly double our customer awareness.
M: Other than the marathon, what else is on the list?
F: We've got a spot in Olympic Stadium sponsoring one of a team's equipment, then a rally for cancer research, and a connection to the inner-city education program.
M: Sports, medicine, education… seems kind of random, don't you think?
F: It might seem that way, but this events were all carefully chosen based on marketing research. These are the events that our customers and potential customers care about.
