The first feature film from light chaser animation, China's answer to Pixar, Little door gods is a modern fable steeped in Chinese culture but observed through the lens of societal changes. It is also the product of the Internet plus age, backed by Baidu, Alibaba and Tencent.
As China's box office receipts sustain their 30 percent annual growth, the movie industry is fast transforming. Now most ticketing occurs online. Producers use Crowd funding to gauge public interest. Distribution takes place with online and offline presence.
Film merchandise is directly offered through ticket and seating apps. Gary Wang, founder of Light Chaser Animation, says that the Internet plus age has created a collaborative environment for the production of animation.