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The work was McGee's first major project from his Shanghai base, after spending two years in Hong Kong as an independent developer.
While working in Hong Kong, McGee designed Bad Day LA, a political commentary on American society. The game was a bit of a flop, but doors started to open when Disney and Bruckheimer picked one of his former games as a movie project and asked McGee to be the scriptwriter. The game chosen was based on the classic The Wizard of Oz and McGee spent a year on Lamma Island, working on the concept.
"They said it was great but far too dark for Disney," McGee said, acknowledging another idea that never made the screen. "They said they'd get back to me and I haven't heard from them since."
The possibility of McGee's Alice being made into a movie now also looks even less likely than before with Tim Burton's spin dominating international cinema screens. As McGee moves onto to yet another new project, his fans are busy speculating on Burton's inspiration for his latest work.
"I would say though that there are some, elements that are really quite close to what we did in the game," McGee said in reference to Burton's Alice in Wonderland. "I also get a sense that somebody working on the film had played the game and was making an effort to stay away from some of the things we did, but we are all working from the same fiction so it's hard not to see some similarities."
There's talk that Little Red Riding Hood will be the next fairy tale character on McGee's chopping block with the developer recently posting a concept on his flickr account for Red, the artwork by Ken Wong features a white-haired little girl in a very dark forest, embedding a massive axe into the skull of a demonic wolf.
Spicy Horse's latest app for iPhone, Crooked House, also came out last week, a puzzle game that is bound to be gruesome if you fail.
The small production house is currently searching for a publisher to pick up Red, with McGee's interesting empire looking likely to live on – not so happily ever after.