The Wizard of Web Retailing: Jeff Bezos “电子商务教父”杰夫·贝佐斯
Jeff Bezos founded Amazon.com in 1995 as an online bookstore. Due to customer demand the company later expanded and added other products to its inventories, including videos, DVDs, electronics, toys, apparel1, software, household items, and gourmet food. 1995年，杰夫·贝佐斯创立了亚马逊在线书店。根据客户的需求，该公司后来扩大产品销售目录，销售产品包括录像带、 DVD、电子产品、玩具、服装、软件、家居用品和食品等。
In an interview, Bezos indicated that books were chosen as Amazon.com's first product category "because they offered so much selection"; 贝佐斯在接受记者采访时说，“图书被选为亚马逊的第一产品类别，是“因为它们提供了多种选择”；
in the same interview, Bezos stated," I think the main thing that has differentiated Amazon.com from conventional retailers is its obsessive and compulsive focus on the end-to-end customer experience. That includes having the right products, the right selection, and low prices." 他同时还表示，“我认为把亚马逊和传统的零售商区别开来的主要原因是：我们全力满足顾客的需求。这包括正确的产品，正确的选择，以及低廉的价格。”
