scale – n. a range of numbers that is used to show the size, strength, or quality of something — usually singular
factor – n. something that helps produce or influence a result : one of the things that cause something to happen
generosity – n. the quality of being kind, understanding, and not selfish : the quality of being generous
monopoly – n. complete ownership or control of something
trend – n. a general direction of change : a way of behaving, proceeding, etc., that is developing and becoming more common