Viviane Reding, the EU commissioner for justice, argues that compulsion is the only way to overcome entrenched discrimination. For a whole year she has tried to cajole companies to take voluntary measures to promote more women. In March, she posted a “Women on the Board Pledge for Europe” on her website. This allows companies to promise that women will make up 30% of their boards by 2015 and 40% by 2020. Only seven companies have signed up so far. Moët Hennessy Louis Vuitton (LVMH), a French luxury-goods maker, added itself rather ostentatiously on July 12th. But cynics doubt that this owed much to the commissioner’s powers of persuasion. LVMH was only pledging to do what the new French law already obliges it to.
欧盟司法部部长薇薇安•雷丁提出，强制力是战胜已根深蒂固的歧视的唯一方式。过去一整年，她一直在试着说服公司志愿采取措施来为更多的女性升职。今年3月份，她在其个人网站上发布了一项名为“Women on the Board Pledge for Europe”的公告。该公告允许公司承诺：到2015年女性成员会占公司董事会成员的30%，到2020年，这一数字为40%。目前，只有7家公司署名。7月12日，法国奢侈品制造商路易威登（LVMH）相当炫耀地签署了承诺。但是有人怀疑说这要大部分归功于雷丁的说服力。路易威登仅仅承诺它将按照法国新法案的规定来做。
There is a powerful business case for hiring more women to run companies. They are more likely to understand the tastes and aspirations of the largest group of consumers in the world, namely women. They represent an underfished pool of talent. And there is evidence that companies with more women in top jobs perform better than those run by men only.
女性更加可能懂得世界上最大的消费者群体的喜好和愿望。他们代表的是 。有证据表明高层中女性人数更多的公司表现的比那些仅有男性掌控的公司要好的多。以下是一个招募更多女性来经营公司的一个强有力的商业案例。
McKinsey, a consultancy, recently looked at 89 listed companies in Europe with a very high proportion of women in senior management posts and compared their financial performance with the average for firms in the same industry. It found that these firms enjoyed a higher return on equity, fatter operating profits and a more buoyant share price. The authors described the correlation between promoting women and doing well as “striking”, though they admitted that they could not prove what was causing what. It is possible that firms that are already doing well tend to hire more female directors.
咨询公司麦肯锡最近着眼于欧洲的89家上市公司，这些公司的高级管理职位中女性占据了很大的一个比例。它将这些公司的业绩状况与相同产业中的普通公司进行比较，结果发现，这些公司享有更高的净资产收益，更多的营业收益以及更加上扬的股价。咨询人员将晋升女性和公司业绩表现良好之间的关系形容为“给人深刻印象的”，尽管他们承认他们无法证明孰因孰果。可能是表现依然良好的公司倾向于雇佣更多的女性主管。
