"It's really relaxing, this style of holiday. On the boat your (phone) signal might not be very good, so it's a different way of living, not looking at your phone every day. It's like a utopia. Very relaxing."
"This is the first time we've been on a cruise because we're giving it a go, seeing what it's like."
Thousands of eager tourists, young and old, are queuing to board the 'Costa Serena' which offers 3,780 capacities.
'Costa Serena' is the third ship based at Shanghai added to the fleet of Costa Cruises, which is owned by Carnival, the world's biggest cruise company.
James Roy, an Associate Principal at China Market Research Group, says the Chinese market is promising.
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