"Tiny Times 3" is set to challenge the iron grip that "Transformers: Age of Extinction" has had on Chinese box offices when the third instalment of the domestic youth-driven drama hits screens on July 17.
Although the new "Transformers" has become the highest-grossing movie of all time in China, domestic productions are expected to have a chance to seize their own impressive slice of summer movie outings.
Chinese romantic comedy, "The Breakup Guru" earned nearly 250-million yuan, about 40 million U.S. dollars, in its first 10 days after opening on the same day in China as "Age of Extinction", while the big-screen adaptation of the popular online Chinese comedy short film, "Old Boys", is expected to do well over this weekend after opening yesterday, according to the Hollywood Reporter.
