The froth, the fizz, the clink of glasses and the unmistakable aroma of beer.
Words seem weak in terms of describing the party the coastal city throws every year.
It's little wonder why the event draws some 2 million people to the city every year.
"To me beer is something like a friend or lover. It's something I cannot miss in life. In China you can't make friends without alcohol because it is the best medium for friendship."
This year is said to be the busiest yet in the Qingdao Beer Festivall's 20-year history.
An estimated 600 tons of beer is expected to be downed this year.
International brews including Paulaner, Carlsberg, Kronbacher and Heineken, among others, are all represented, trying to attract Chinese consumers attention.
More than 300 beers from 27 brewers
