With more and more Chinese people now starting to shun the tradition of traveling home for the Spring Festival and traveling overseas instead, Chinese tourism operators are starting to tailor their packages accordingly.
Sydney's harbor, beaches and outdoor lifestyle have long attracted tourists from across the globe.
But now the demographic of visitors heading Down Under is changing fast.
Government figures show China is now Australia's second biggest market.
Felicia Mariani, managing director of Australian Tourism Export Council, attributes the inflow of Chinese tourists to the global financial crisis.
"What happened was through the GFC (global financial crisis) all of a sudden the markets in the East became even more prominent. Because those economies were not as adversely affected by the GFC, the
