The natural diversity of South Africa means that visitors can pursue an array of activities, including diving, hiking, cycling, surfing, sailing and hunting. But according to Brett Hope, chief executive officer of Sun City, the unique selling point of South Africa's tourism is the possibility of experiencing two extremes within one trip:
"I think that the most important thing is that we offer a huge diversity of experiences. You can come across very cosmopolitan city like Cape Town to the middle of the bush very easily; we have, much to people's surprise, very developed infrastructure. So those two things and the combine of sites people can feasibly see in South Africa within one trip: you can see from the desert to the sea, from a small seaside town to big metropolitan city like Johannesburg, which makes a wonderful trip."
