Automakers are now looking to China to drive revenues amid weakness in the United States and Europe.
New models on the show include a Chrysler Wrangler, a Ford Motor SUV, a luxury sedan from Japan's Infiniti, and a display model of the first car from an electric vehicle joint venture between Daimler AG and China's BYD.
Amedeo Felisa is the CEO of Ferrari.
"Last year 2011, China became the second market, beating Germany. That was historically our second market."
Automakers that used to sell the same models around the world with few local changes now increasingly create products with Chinese buyers in mind.
Big players are targeting both ends o