Despite being known to Chinese consumers primarily as a home appliance retailer, Chinese company Suning has started to sell books on its E-commerce platform.
With offers as low as 85 percent off the retail price, their prices are quite attractive to potential online buyers. Manager Li Bin is from Suning.com. He says the company is well aware of the implications of what it's doing.
"There are many readers in China, and books are also quite suitable to be included as one of the major E-commerce products. Given that we are building up an online platform selling all kinds of products, this is something that we've got to do right now."
As the new player in the online bookstore market, Suning has made quite a succes
