进入中国五年的美国最大的电子产品零售商百思买正式宣布关闭在中国的九家零售自有的品牌门店,意味着百思买品牌正式告别中国市场.一家靠服务取胜的全球家电连锁企业为什么会在中国水土不服呢?
Electronics retailer Best Buy introduced many international electronic brands to Chinese consumers thanks to its global supply chain. It was also the first among electronics retailers in the country to offer personally tailored services.
But more than 80 percent of Best Buy's products targeted high and medium-end markets, and it's reluctant to offer discounts.
But, apparently, when it comes to good service versus low price, Chinese shoppers choose the latter.
"I came to visit the store very ofte
