A 3D trip down the catwalk, British company Burberry capped off London fashion week with a 3D show, streamed live around the world. And fans could do more than just check out the latest styles. Anyone watching online could instantly order any of the items they wanted.
Because you know this should be an international business and you know, we’ve got the, we’ve got the show here in London. But I also wanted to try to find a way that we could transmit the same energy and the same feeling to different locations around the world. And 3D technology’s advanced enough now to be able to use it. And we are the first company ever to be able to do a live broadcast using 3D. So it was kind of a big challenge to ourselves.
