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The latest acquisitions by Real Madrid. How is that gonna impact on your bottom line? You're obviously quite positive about them.
Yeah, of course. Because this gives us opportunity to sell more shirts if great players are coming to Real and I still think back five years ago when David Beckham joined Real, this was the most successful commercial year for us, with Real. And I'm sure that Ronaldo and Kaka will sell a lot of shirts.
And that's what you do.
Exactly.
To sell shirts.
Yeah, exactly.
Where does your business make its money, obviously you have tangible aspects such as selling T-shirts, but the intangible such as the brand association with, say, the World Cup. Uh, how lucrative is that for you? Where do you make your money?
When with the sponsorship like that, you have two different aspects, you have the tangible and the intangible aspect as you have mentioned already. Of course we can already count how many shirts we have sold during the World Cup 2006 in Germany.
How many was it?
It was over three million replica shirts from all the teams which were competing. And our brand name, it was 1.5 million just alone from the German Team. We sold over or nearly 15 million balls with Teamgeist design which was a special design for the World Cup 2006. But this is a tangible asset. But on the other hand, you have so many milli