Web celebrity promotes tourism
丁真走红带热家乡旅游
A young man whose good looks and innocent smile have turned him into an internet celebrity has sparked a surge in interest in his hometown among tourists.
一个因帅气外表和纯真笑容而在网络走红的年轻人带热了游客们对其家乡的兴趣。
Ctrip, an online travel agency, said that after a video of Tamdrin, a 20-year-old ethnic Tibetan man from Litang county in Sichuan province's Garze Tibetan autonomous prefecture, went viral online last month, the number of searches for Litang soared.
上月，四川省甘孜藏族自治州理塘县20岁藏族小伙丁真因一条视频走红，在线旅行社携程的数据显示，丁真家乡理塘的搜索量激增。
On Ctrip's website, searches for Litang started going up on Nov 20. In the week from Nov 23 through Sunday, the search average shot up 620% from the previous week, and was four times greater than during the National Day holiday in October.
携程平台上11月20日起“理塘”的搜索量开始上升，11月23日至29日，“理塘”搜索量较前一周猛增620%，是国庆假期搜索量的4倍。
Tamdrin has now been hired by Litang Culture Tourism and Sport Investment Development Co to promote tourism for the county.
丁真如今已经成为理塘县文旅体投资发展有限公司的员工，为理塘县做旅游推广。