Unit2LettersofEstablishingBusinessRelations

sentence structures.
Some other sample letters:
Sample Letter-2
China National Import & Export Corp.
Shanghai Branch
Shanghai
China
March 24, 2004
H.W. Wallace& Co.
194 St. Louis Street
Croydon, England
Dear Sirs,
Your company has been
introduced to us by Messrs. Freeman & Co. Ltd., in England, as a prospective buyer
of Chinese cotton piece goods. As this item falls with business scope of our corporation, we shall be pleased to
enter into business relations with you at an early date.
To give you a general idea of the various kinds of cotton piece goods now available for export, we enclose a
brochureand a sample-cutting booklet. Quotations will follow the receipt of your specific enquiry.
We look forward to hearing from you soon.
Yours faithfully,
Duke Smith
Sample Letter-3
Dear Sirs’
We desire to expand the amount of business we do with the Middle East, and would be most grateful if you
could provide us with a list of reliable business concerns in your area which might be interested in importing
Chinese electronic products.
We are well-established exporters of all kinds of Chinese goods, especially of electronic and hi-fi products
(see enclosed catalogs). Having been in business for more than 30 years, we are confident we can give our
customers complete satisfaction.
As to our credit and financial standing, we can refer you to the Bank of China and the Chamber of
Commerce in Guangzhou.
Your assistance will be greatly appreciated, and we earnestly await your reply.
Yours faithfully,
5. Rules of writing letters of establishing business relations
The letters of establishing business relations is based on “equality and mutual benefits” and the writing
purpose is to obtain “the first good impression”. In your letter let the reader know about. Whatever result it is,
the letter should be written in a sincere, friendly and considerate tone.
Here are some guidelines:
1) The letter should be concrete, not too long.
2) Try to avoid grammatical errors.
3) The information you offer in the letter should be concrete andcredible.
4) The format and layout should be standardized and printed neatly.
II. Practice
Practice
Item Business English Writing: Letters of Establishing Business Relations
Aims 1.Identify the writing features of letters of establishing business
relations
2. Understand the structure of this kind of letters and the expression
way to establish business relations
3.Writea letter of establishing business relations
Content Divide the class into 4-5 groups to write a letter to establish business
relations, discuss and check together.
Requirements 1.Write a letter of establishing business relations
2.Each group must finish one letter
3. Exchange and check the written letters between the groups. After
correction, handin. The result will be recorded as a group product
Situational Writing:
Write a letter in English on behalf of Willington &.Sons, 17 MayfieldRoad, Copenhagen, Denmark, to China
National Import & Export Corp., Shanghai Branch, making a self-introduction, with a view to forming direct
business contacts with China. This letter should be written according to the instructions below:
(１) 介绍本公司为糖果点心公司（confectioners and bakers），具有许多年的经商经验。
(２) 本公司与国内各城市的食品商店（food stores）有广泛的联系（extensive connections）。
(３) 因制造点心糖果，需要苦杏仁（Bitter Apricot Kernels）。 从商界朋友处得知中国的杏仁质优，且便
宜，故打算从中国购买所需的苦杏仁。
(４) 告知写信的目的（with a view to）在于建立业务关系，希望中国公司报价，并告知交易条款条件。由
于将要购买的数量很大，所以希望考虑给与优惠。
(５) 关于资信方面的问题，请向Jordon Matheson Bank, 57 Waterloo Street, Copenhagen打听 (refer…to) 。
(６) 盼早答复。
III. Summary
1. In this unit, we have discussed the characters and channels of letters of establishing business relations. Through
the analysis of the sample letter, we should grasp the main idea, paragraph arrangement, language structure and
writing style.
2. Writing tips:
(1) Be concise or simple and clear in language, noclichés.  Use plain words, short sentences and short passages.
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